1. Answer The Public
Find 450+ of keyword ideas in seconds.
Many SEO tools receive their data from the same area: The Google Keyword Planner.
Answer the Public differs.
This nifty tool finds questions that people ask on forums, blogs and on social media.
Plus it turns those questions into excellent keywords:
Best Feature: “Vs. Keywords”
You would be surprised how many people search for”X vs. Y” keywords in Google.
And Answer the Public includes a section of those results committed to”Vs. Keywords”.
Which brings us to the 2nd tool on the listing
2. Woorank Website Analysis Tool
Receive a listing of search engine optimization improvements in moments.
This tool is a convenient Chrome extension.
First, you receive an overall search engine optimization score.
Then, the application shows you EXACTLY how to improve your website’s SEO.
Best Feature: “Marketing Checklist”
Most SEO tools tell you about issues… not remedies.
What is cool about Woorank is that it hands you an actionable checklist you can use to correct issues that you run to.
And now it’s time to get our next free SEO tool…
3. Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You may have discovered that Google recently made a significant shift to their algorithm.
(This shift is formally called”Mobile-First Indexing”).
The bottom line is this:
If your website is not optimized for mobile devices, you are in big trouble.
Fortunately, you do not require a full-time developer to get ready for this update. All you need to do is run your website via the Mobile-
Friendly Test tool.
Plus it tells you whether or not your Website is ready for Google’s new algorithm:
Best Feature: “Page loading issues”
This feature shows you the way you can better your site’s code. This way, Google’s mobile crawler will find and index all the tools on your
Duplicate your competitor’s best keywords.
SEMRush may be my all-time favorite SEO tool.
It has got a paid program with lots of amazing capabilities.
Nevertheless, the free version is pretty cool also.
Whether you go with free or paid, SEMRush works precisely the same way:
It finds the specific keywords your competitor’s rank on search engine.
Best Feature: Keyword Magic
Enter a keyword…and get a list of 78,350 keywords!
5. Google Search Console
Get SEO help directly from Google.
No list of free SEO tools would be complete without the Google Search Console.
The GSC is a feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you understand the data is legit.
(After all, it all comes from Google)
For example, you may use the Google Search Console as a rank tracker to verify your site’s rankings in the SERPs.
Best Feature: Index Coverage Report
The Index Coverage Report offers you a list of pages on your website which aren’t getting indexed.
You can also see how you can get things back on track.
6. Screaming Frog
Find and fix technical SEO problems in seconds.
Let us face it:
Finding technical search engine optimization issues on your website can be a HUGE pain.
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
7. Google Analytics
See how folks find and interact with your website.
Google Analytics isn’t an SEO tool.
Nonetheless, it’s almost impossible to conduct a search engine optimization campaign with no.
You will need the data in Google Analytics to check whether or not your SEO efforts are paying off.
I’m talking about information like:
- Organic traffic
- Bounce rate
- traffic sources
- Time on site
- Page speed
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super strong on its own.
But when you mix it with all the Google Search Console?
It’s even more overpowering.
Joining your GSC account together with GA hooks you up with helpful info, like the keywords people use to find your website, your natural CTR, and much more cool things.
8. Yoast WordPress Plugin
The Best SEO Plugin for WordPress
If your website runs on WordPress, then you need to set up Yoast ASAP.
It’s by far the most robust SEO plugin on the industry.
The best part? It’s 100% free.
Best Feature: XML Sitemap Generator
Sitemaps assist Google, and other search engines find, crawl and index all the pages on your site.
With the Yoast plugin, you do not have to tinker with your site every time you add a new page to your website.
That’s because Yoast updates your sitemap automatically. Cool.
9. Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is essentially the Google Search Console but for Bing.
So if you would like to get your website indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Best Feature: Keyword Research Tool
Get keyword ideas (and data) directly from Bing.
And unlike the Google Keyword Planner, the info from Bing is strictly for organic search (maybe not Bing PPC or Adwords).
The very best aspect of KWFinder is how darn easy it’s to use.
But don’t less this fool you into believing KWFinder isn’t strong. It is a legit keyword tool which many pros use.
Finest Feature: LPS
LPS=Link Profile Power.
This feature essentially tells you how many links you will need to position for that keyword.
Therefore, if you find a keyword which has an LPS of 50+, then you are aware you’ll need to do some serious link construction to rank for
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
Best Feature: Analysis
Analysis lets you dig deep on an LSI keyword from your list. That way, you can find even MORE awesome LSI keywords to use.